Finding the perfect foundation for your skin tone is a VERY difficult task. It usually involves multiple tests with splotches of different shades all over your hand. After the first few samples I usually get pretty frustrated and just go with whatever is closest. Sephora is coming to our rescue and is taking the guess work out of foundation matching.
SEPHORA and Pantone LLC, have recently unveiled SEPHORA + PANTONE COLOR IQ, a foundation matching tool available. The SEPHORA + PANTONE COLOR IQ system is the first and only beauty device to scan the surface of the skin and assign an official Pantone skintone number, to find your scientifically precise foundation shade amongst a 1,000 foundations, brands and formulas.
Currently this service is only available at two SEPHORA locations – Times Square in Manhatten and Powell Street in San Francisco.