by Diana Pereira

Globe and Mail Travel

It’s a tough life, but someone has to do it: As co-founder of a new on-line booking service devoted to spa treatments, this Toronto-based entrepreneur travels frequently to spas in cities such as New York, Dallas, Las Vegas, Denver, White Plains and Chicago.

Mileage: One trip a month.

Must-pack items: “Other than my laptop and BlackBerry, my running shoes.” When Creed is not in meetings, he swears by casual chic footwear.

Chicken or fish?: Definitely fish. “I can’t eat chicken any more unless it’s wings.”

Ultimate hotel: The Four Seasons in Milan. “Rooms were very modern, but the lobby looked Renaissance with frescos on the wall and marble floors.”

Jet-lag buster: “I don’t know that I beat it. Everyone around me says I’m moody and grumpy.”

R&R of choice: Glen Ivy Spa outside Los Angeles. “The hot springs are pretty cool — they are in an underground cave.”

Favourite out-of-town restaurant: Nobu in Las Vegas, for the blackened cod.